Let’s achieve long-term marketing gains, together.
Adapt in an ever-changing digital landscape with like-minded people who support each other. A gamified way to upskill, pick brains and get things done.
Because every connection moves you forward.
The Conversologist Lab
is a capability-sharing community
for businesses and marketers.
Generous and Open
We generously give our time and energy to the community without the expectation of getting something back. It just happens.
Active Learning Space
The Lab brings people together to trade, share, enable and support each other day to day.
What you’ll find and experience…
Focus and Accountability
Earn ChatPoints by helping another person in the community, answer questions, and participate in gamified ‘Next Steps’ tasks. Redeem them to gain services you need at the Conversologist Lab Shop.
The Conversologist Lab is NOT…
a workshop or online course
a group to lurk in
Some of the things we tackle and discuss
Digital Set Up
The basics of setting up a channel, from branding to the back-end tracking.
What’s the best digital tool you should be using to achieve your goals and keep on going.
The right conversations on the right channels on auto-pilot but next-level. Triggers based on behaviour and relationship status.
Personal and business content marketing. Long and short form. Alignment with your SEO strategy.
Customer Journey Map
Focused on the relationship and conversations around the journey. We know it isn’t linear but full of twists and turns. It can sometimes be messy.
Your ideal customer
We don’t target everyone. You shouldn’t either. Topics around persona development
The wonderful world of social engagement and relationships. Social listening, content calendars, metrics, ads and more.
Advocates who will market you and your business. The process, journey and programmes.
‘How to’ questions and answers. We upskill by doing. We share the outcome and in doing so, we help another to do the same.
Conversational marketing, chatbot personalities, messaging app chatbots (e.g. Facebook messenger, Whatsapp) conversation design and more.
Collaboration and Gains
We all encourage each other to do our best. There is no judgment. There are no experts. Just pure collaboration and recognition of the gains.